
Here I am selling love to you. I'm throwing in a deal too...fall in love, get a romantic music CD collection free...or maybe a 2 nights 3 days trip to an exotic destination of your choice in India. As a socially responsible person who also believes in spreading awareness about HIV and AIDS, I'm throwing in a bunch of free condoms too. Now, don't be shy, we all know the 'moment' may come sooner or later.
Does this make you laugh? Well, love is the most profitable commodity in today's world. You get bored, you fall in love. You get tired of your present love interest, you fall out of love. You want to make a movie, the best selling story would be one centered on love. Love sells in every form...stories, music, cards, scandals --you name it and love wins hands down, everywhere. Lovers from different castes/communities fighting to be together makes breaking news. Murder in the name of love creates headlines. Rapes in the name of love and accusations of rape when love turns sour are the scandals that has the highest TRP ratings. A lovechild creates more interest than millions of starving children on the road. Valentine's day spells profit to companies that sell cards, flowers and an assortment of goodies for your 'beloved'. On that day, a single red Rose sells at 10 times its original price. Ah love! Such a prosperous emotion.
In all this hullabaloo, the true love seems to have retreated in a corner. Do you have to shower materialistic gifts to proclaim your feelings of fondness for that significant other? A poem or a letter seems to have been demoted as a tacky way of showing one's emotions. Well, how many of the new generation does read old English poetry or poetry in any language for that matter? Sex is more important today. Oh yes, physical satisfaction and intimacy is the yardstick of love these days. No wonder we grow out of love every other day. And behold, a string of affairs follow.
Really, how many of us do know the real meaning of love? In all this merchandising of the most beautiful emotion, we have sadly lost the true essence of love. Perhaps, someday it will all come back to the collective conscience of mankind. But by then, it might be too late. Adios Amor Mio!